• Ben Percival

Add Value to your Property | PHOTOGRAPHY MATTERS

Step 5: Put your Best Foot Forwards // Part 5

I hear this question all the time: “Are professional photos of my property really that important? How will it help my listing?”

Selling a home can be a costly exercise and hiring a photographer can seem like just another expense. Why invest in a professional real estate photographer when you can DIY instead?After all, the Iphone camera is quite advanced.

Here’s why I encourage professional photography and styling for your property: it translates to tangible benefits (ie. more dollars in your pocket).

The internet has changed the way we buy, sell, research and make big life decisions. I dare you to find someone who doesn’t turn to the internet for their property purchase. Because over 88% of prospective buyers do. The first point of contact your buyer will have with your home is through it’s images.

Your IPhone may take brilliant photos, but professional photography isn’t learnt overnight. Emotionally compelling imagery that will ultimately lead to a sale requires experience. The repercussions of average DIY photography can end up costing you far more than a few hundred dollars for photography.

In case you’re not convinced, here are a few numbers to put it into perspective:

  • The first photograph is viewed for 20 seconds.

  • Almost 100% of online home buyers viewed the very first photo of a home (typically the exterior)

  • 76% of online home buyers viewed property details (number of bedrooms, bathrooms etc.)

  • 60% actually read the agent’s description of the home

  • 60% of the time spent viewing the listing was spent viewing the photographs. That’s 3x as much as any other section.

Bottom line: You have 2 seconds to capture people’s attention. Without an eye catching photo, the fight is lost before it has even begun.

Lets get into the nitty gritty:

You have eight seconds to encourage the buyer to take action. During that time, the potential buyer has looked at the photos, read the headline and made a decision to look further into your listing, or keep scrolling.

What do you risk with poor imagery? Loosing the opportunity to generate more interest for your property, and possibly a greater sale price. DIY-ing this may cost you a large percentage of your potential sale value!

Quality photographs will showcase the true value of a property, and are the first points of contact to draw in buyers. If your photos are engaging and they resonate with the buyer, they may take further action, inquiring or booking an inspection.

Attractive photography and media content attracts property visitors. More foot-traffic means more chances of your home getting sold. More buyers through the door over a short period of time can result in a swifter sale.

It is 2020 your online presence is no longer limited to online property portals. Social media is a brilliant place to get more eyeballs on your offering!

The more material you have to share, the more your listing’s reach increases, even through passive scrolling. Paid advertising can boost your listing’s exposure even further, putting it in front of more people than simply through just word of mouth.

With a strong marketing campaign, the photos will become an asset, attracting attention, getting the home in front of the right audience and creating opportunities for people to submit offers.

Get it right the first time. Without professional photos, if your listing looks inhabitable or where people cannot picture themselves living in the home, no one will inspect your listing. The repercussion: Selling your home may take a lot longer, possibility resulting in needing to retake photos, or far worse, a price reduction.

If this isn’t enough to convince you that the quality of the photography is an investment well worth the price, check back next week. I will go into more detail about what real estate photography entails, so you can make informed decisions.

In the meantime, put away your IPhone and get in touch with a professional to manage the most critical aspects of the marketing of your home.

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